Sasha Frid is an experienced litigator and trial lawyer who has successfully tried and won numerous cases before juries and arbitration panels all over the country. He is one of the founding partners of the firm.
Clients look to Sasha to handle “bet the company” cases, aggressively represent them in tough disputes and provide creative strategies to get results. He is a relentless, fierce advocate for his clients and prides himself on winning.
Sasha has represented businesses, individuals, conglomerates, public companies, banks, manufacturers, real estate developers, restaurants, hotels, music labels, entertainers, artists, music managers, and fashion icons. He has prevailed in a broad range of complex litigation matters including business and partnership disputes, real estate, entertainment and music law, copyright and trademark, right of publicity, trade secret, idea theft, and insurance bad faith.
Sasha’s success as a litigator has earned him the distinction of being included in The Best Lawyers in America®, and being honored by his peers as a Super Lawyer® for over 10 years. His success as a “go to” entertainment lawyer has earned him acclaim by being named on Billboard’s list of Top Music Lawyers and on Variety’s Legal Impact Report.
Sasha has an exceptional track record of obtaining winning results. Here are some of his representations:
- Won a $46 million jury verdict for Pou Chen Corporation, one of the largest international conglomerates, following a two-month jury trial and the testimony of over 25 witnesses. The dispute involved a failed business venture to sell electronic products to Wal-Mart. The jury deliberated for nine days before returning its verdict. This victory was named as a Daily Journal Top 10 Plaintiff’s Verdict for California.
- Represented a former executive of Patrón Tequila, against the company and its billionaire co-founder John Paul DeJoria. The case involved Patrón/DeJoria’s failure to pay our client an equity bonus worth over $50 million. Instead of paying our client his bonus, Patrón/DeJoria fired him based on bogus, made-up allegations of misconduct. When Sasha took over after another law firm had lost the case, he and his firm won on appeal and took the case to trial. The case was “amicably resolved” right before jury deliberations.
- Represented a real estate developer and hotel owner in a breach of fiduciary duty dispute over a failed joint venture. The case settled on the “courthouse steps” with Sasha’s client recovering every penny he was seeking in a confidential high-seven figure settlement.
- Obtained a string of victories on behalf of the iconic band Mötley Crüe in lawsuits throughout the country over the last 13 years including summary judgment in an idea theft and trade secret case and wins in four separate cases involving copyright infringement.
- Obtained summary judgment against an insurer who denied insurance coverage in a major real estate dispute and settled bad faith claims against the carrier for a multi-million dollar recovery.
- Represented the Estate of Tupac Shakur and Afeni Shakur in litigation against Morgan Creek Production over the rights to a film based on Tupac Shakur’s life which ultimately became the motion picture, “All Eyes on Me.”
- Obtained an early court victory in a real estate/lease dispute against Bill Chait and Tartine Bakery which led to a favorable resolution of the dispute for Sasha’s client.
- Represented Motown legend William “Smokey” Robinson, Jr. in several matters including a dispute with a former manager over commissions.
- Represented the band Five Finger Death Punch in a contract dispute with label, Prospect Park, and its owner Jeff Kwatinetz, over the release of an album. Sasha was able to successfully resolve the case, enabling the band to tour and record music.
- Represented Neal Schon and Jonathan Cain, the remaining founding members of the iconic rock band Journey, over the rights to the band’s name and breaches of fiduciary duties by other band members.
- Represented one of the biggest LA-based developers in a dispute over the construction of the high-rise development in downtown LA called “Circa.”
- Represented legendary artist Nile Rodgers in a lawsuit against a former manager for breaches of fiduciary duty and other claims related to the manager’s professional duties.
- Obtained a favorable settlement on the eve of trial for boxing legend Roy Jones, Jr. in an accounting negligence action against his former accountants and financial advisors..
- Represented the AMIRI fashion label and its founder in a number of trademark infringement and dilution matters to protect the company’s innovative designs worn by leading celebrities and fashion influencers.
- Obtained complete summary judgment in federal court on behalf of Universal Music Group against claims of trademark infringement, dilution and false designation of origin brought by a former band manager seeking millions of dollars in royalties.
- Represented iconic front-man Axl Rose against Frontline Management in a dispute over management and against Activision in a lawsuit regarding the licensing of songs and images for the video game “Guitar Hero III: Legends of Rock.”
- Represented DJ Calvin Harris in connection with trademark and rights of publicity claims. The matter was favorably resolved without litigation.
- Represented rapper and songwriter Logic in an insurance bad-faith dispute with his carrier over the improper denial of coverage for an incident at a concert.
- Represented artist Tory Lanez in litigation over an incident at a Texas concert.
- Obtained a favorable settlement for record executive and manager Kevin Liles in a dispute over unpaid commissions against rapper Ty Dolla $ign.
- Won a complete dismissal of all class action claims against California Bank & Trust arising from the bank’s takeover of failed assets from the FDIC. All class action claims were dismissed on the eve of a class certification hearing. Sasha then obtained summary judgment on the remaining claims.
- Represented a former CEO of one of largest Middle East energy companies in the world against his former employer in a major unlawful termination and whistle-blower action in Michigan District Court. After the former CEO was fired, he was forced to flee the Middle East country after the company threatened him and his family with imprisonment. The case was resolved.
- Successfully represented the manufacturer of Bosch and Thermador appliances in various business, commercial, intellectual property and product liability matters.
- Won a unanimous defense jury verdict as lead counsel on behalf of a Fortune 500 company in a consumer credit reporting case.
- Obtained a successful settlement for SunCal, a major land developer, in a 60 million dollar dispute after a three week jury trial. The case involved claims for breach of contract and fraud relating to a 800-acre real estate development in the Coachella Valley. Sasha tried the case in 2009 in Palm Springs, an area that was particularly hit hard by the global recession.
Sasha is a member of the Recording Academy® and a voting member of the GRAMMY Awards—music’s only peer-recognized accolade and highest achievement. The Academy supports music people in times of need through MusiCares, and ensures music remains diverse and inclusive through its initiatives.
Sasha began his practice at a large, multinational firm representing clients in complex litigation matters.
Sasha was born in St. Petersburg, in the former Soviet Union, and emigrated with his family to the U.S. when he was 11. He is active in the community and has represented individuals pro bono who were victims of fraud, abuse and other predatory practices. Sasha serves on a charitable foundation raising money for cancer research. He also serves on the Board for a chapter of the Friends of the Israel Defense Forces, and has previously served on the Board of Directors of the Tupac Amaru Shakur Foundation that provides education to under-privileged youth.
Prior to practicing law, Sasha worked at the U.S. State Department and was stationed at the U.S. Embassy in Vienna, Austria. He specialized in nuclear non-proliferation serving as the U.S. attaché to the International Atomic Energy Agency and was involved in negotiations of several key non-proliferation treaties and protocols.
Sasha received his Juris Doctorate from the University of California, Berkeley School of Law in 2001, where he served as the Executive Editor of the Berkeley Journal of International Law. He graduated summa cum laude from the University of California, Irvine as the Most Outstanding Undergraduate Student receiving degrees in Political Science, and Criminology, Law & Society. Sasha has written and published numerous articles in various legal and academic fields, including database security legislation compliance, financial fraud and money laundering, foreign relations, cultural property protection, and repatriation and international law.
Admitted to practice in California.