Sasha Frid is an experienced litigator and trial lawyer.  Mr. Frid was one of the founding members of the firm.  He has successfully tried and won numerous cases before juries and arbitration panels all over the country.

Clients look to Mr. Frid to handle “bet the company” cases, aggressively represent them in tough disputes and provide creative strategies to get results.  He is a relentless, fierce advocate for his clients and prides himself on winning.

Mr. Frid has represented international conglomerates, public companies, banks, manufacturers, real estate developers, music labels, entertainers, artists, managers and fashion icons.  He successfully litigated cases in a broad range of business disputes, real estate, entertainment and music law, copyright and trademark, right of publicity, trade secret, idea theft, and insurance bad faith.  Mr. Frid represented individuals and small companies (i.e. the “little guy”) in “David vs. Goliath” cases against big corporations and multinational law firms and won against all odds.

Sasha’s success as a litigator and a “go-to” entertainment lawyer has earned him acclaim including being named to Billboard Magazine’s Top Music Lawyers, Variety Magazine’s Legal Impact Report, U.S. News Best Lawyers in America, and Los Angeles Magazine’s Super Lawyer’s list.

Mr. Frid has an excellent track record of obtaining excellent results.  Here are some of his representations:

  • Won a $46 million jury verdict for Pou Chen Corporation, one of the largest international conglomerates, following a two-month jury trial and the testimony of over 25 witnesses. The dispute involved a failed business venture to sell electronic products to Wal-Mart.  The jury deliberated for nine days before returning its verdict.  This victory was named as a Daily Journal Top 10 Plaintiff’s Verdict for California.
  • Represented a former executive of Patron tequila, against the company and its billionaire co-founder John Paul DeJoria. The case involved Patron/DeJoria’s failure to pay our client an equity bonus worth over $50 million.   Instead of paying our client his bonus, Patron/DeJoria fired him based on bogus, made-up allegations of misconduct.  When Mr. Frid took over after another law firm had lost the case.  Mr. Frid and his firm won on appeal and took the case to trial against the Jones Day law firm.  The case was “amicably resolved” right before jury deliberations.
  • Represented the iconic rock band Mötley Crüe for over a decade and obtained a string of victories in lawsuits brought against the band throughout the country including summary judgment in an idea theft and trade secret case and complete dismissals in four separate cases against the band for copyright infringement.
  • Represented the Estate of Tupac Shakur and Afeni Shakur in litigation against Morgan Creek Production over the rights to a film based on Tupac Shakur’s life which ultimately became the motion picture, “All Eyes on Me.”
  • Represented the band Five Finger Death Punch in a contract dispute with label, Prospect Park and its owner Jeff Kwatinetz, over the release of an album.  Mr. Frid was able to successfully resolve the case enabled the band to tour and record music
  • Represented iconic front-man Axl Rose against Frontline Management in a dispute over management and against Activision in a lawsuit regarding the licensing of songs and images for the video game “Guitar Hero III: Legends of Rock.”
  • Represented boxing legend Roy Jones, Jr. in an accounting negligence action against his former accountants and financial advisors resulting in a favorable settlement on the eve of trial.
  • Obtained complete summary judgment in federal court on behalf of Universal Music Group against claims of trademark infringement, dilution and false designation of origin brought by a former band manager seeking millions of dollars in royalties.
  • Represented DJ Calvin Harris in connection with trademark and rights of publicity claims.  The matter  was favorably resolved without litigation.
  • Represented rapper and songwriter Logic in an insurance bad-faith dispute with his carrier over the improper denial of coverage for an incident at a concert.
  • Represented artist Tory Lanez in litigation over an incident at a Texas concert.
  • Represented record executive and manager Kevin Liles in a dispute over unpaid commissions against rapper Ty Dollar Sign.
  • Represented the AMIRI fashion label and its founder in a number of trademark infringement and dilution matters to protect the company’s innovative designs adorned by numerous celebrities and musicians.
  • Won a complete dismissal of all class action claims against California Bank & Trust arising from the bank’s takeover of failed assets from the FDIC. All class action claims were dismissed on the eve of a class certification hearing.  Frid then obtained summary judgment on the remaining claims.
  • Represented a former CEO of one of largest Middle East energy companies in the world against his former employer in a major unlawful termination and whistle-blower action in Michigan District Court. After the former CEO was fired, he was forced to flee the Middle East country after the company threatened him and his family with imprisonment.  The case was resolved.
  • Successfully represented the manufacturer of Bosch and Thermador appliances in various business, commercial, intellectual property and product liability matters.
  • Won a unanimous defense jury verdict as lead counsel on behalf of a Fortune 500 company in a consumer credit reporting case.
  • Obtained a successful settlement for a major land developer client in a 60 million dollar dispute after a three week jury trial. The case involved claims for breach of contract and fraud relating to a 800-acre real estate development in the Coachella Valley.  Frid tried the case in 2009 in Palm Springs, an area that was particularly hit hard by the global recession.
  • Represented NMS Properties and its owner in a hotly-contested dispute against a major hedge fund over a $500 million property portfolio located in Santa Monica and LA’s west-side.
  • Represented one of the biggest LA-based developers in a dispute over the construction of a high-rise development in downtown LA.

Mr. Frid began his practice at a large, international law firm representing clients in complex litigation matters.

Mr. Frid was born in St. Petersburg, in the former Soviet Union, and emigrated with his family to the U.S. when he was 11.  He is active in the community and has represented individuals pro bono who were victims of fraud, abuse and other predatory practices.  Mr. Frid serves on a charitable foundation raising money for cancer research.  He serves on the Board for a chapter of the Friends of the Israel Defense Forces and has previously served on the Board of Directors of the Tupac Amaru Shakur Foundation that provides education to under-privileged youth.

Prior to practicing law, Mr. Frid worked at the U.S. State Department and was stationed at the U.S. Embassy in Vienna, Austria.  He specialized in nuclear non-proliferation serving as the U.S. attaché to the International Atomic Energy Agency and was involved in negotiations of several key non-proliferation treaties and protocols.

Mr. Frid received his Juris Doctorate from the University of California at Berkeley (Boalt Hall) in 2001, where he served as the Executive Editor of the Berkeley Journal of International Law.  He graduated summa cum laude from the University of California, Irvine as the Most Outstanding Undergraduate Student receiving degrees in Political Science, and Criminology, Law & Society.   Mr. Frid has written and published numerous articles in various legal and academic fields, including database security legislation compliance, financial fraud and money laundering, foreign relations, cultural property protection and repatriation and international law.

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